What is Market Intel?
A competitive analysis tool that breaks down other creators’ content strategies. Instead of manually watching competitors’ videos, Market Intel automatically analyzes their content patterns, posting schedules, engagement metrics, and most effective hooks.
Analyze a competitor
Enter a TikTok, YouTube, or Instagram handle. Market Intel scans their recent content (up to 100 videos) and generates a comprehensive report including: posting frequency, average engagement rate, top-performing content themes, hook styles used, and growth trajectory.
Don’t just analyze the biggest creators. Study mid-tier creators (10K–100K followers) with high engagement rates — their strategies are often more replicable and relevant to growing channels.
Niche analysis
Instead of a specific creator, enter a niche keyword (e.g., “personal finance,” “home workouts”). Market Intel aggregates data across top performers in that niche to show: dominant content formats, common hook patterns, average engagement benchmarks, and underserved topic areas.
Identify content gaps
The Gap Analysis feature compares competitor strategies against trending topics to find opportunities they’re missing. These gaps represent topics with high search demand but low creator supply — perfect for standing out in a crowded niche.
Apply insights to your strategy
Click “Create Content Plan” to generate a recommended posting strategy based on the analysis. Click “Generate Script” to create scripts targeting identified gaps. Export reports as PDF for team sharing and planning sessions.
Market Intel reports use 2 credits per analysis (competitor or niche). Reports are saved to your account and can be referenced anytime without additional cost.
Frequently Asked Questions
Each competitor analysis costs 2 credits. Niche analyses also cost 2 credits. Saved reports can be viewed again for free.
Yes. Set up recurring reports (weekly or monthly) to track how competitors’ strategies evolve. Recurring reports cost 2 credits per refresh.
Market Intel analyzes up to 100 recent videos per channel, typically covering 3–6 months of content depending on posting frequency.
Market Intel uses publicly available data from platform APIs. Metrics like views, likes, and comments are accurate. Estimated engagement rates and growth projections are calculated using verified formulas.