What is a Custom Brand Kit?
A saved configuration that tells ScriptHooks how your brand speaks. It goes beyond Personas (which define your audience) to define your voice — including banned words, required phrases, tone guidelines, CTA templates, and formatting rules.
Create your Brand Kit
Navigate to Settings > Brand Kits. Click “New Kit.” Define: brand name, voice description (e.g., “friendly but authoritative, never salesy”), banned words/phrases, preferred vocabulary, CTA templates, hashtag sets, and tone examples.
Include 3–5 example sentences in your Brand Kit that perfectly capture your voice. These examples give the AI concrete reference points and dramatically improve output quality.
Apply to content generation
Select your Brand Kit from the dropdown in Script Generator, Hook Generator, or any creation tool. The AI applies all your brand rules during generation. Content that would violate your brand guidelines is automatically adjusted.
Brand consistency scoring
After generating content with a Brand Kit applied, you see a Brand Consistency Score (0–100%). This shows how well the generated content adheres to your kit’s rules. Scores above 90% indicate strong brand alignment.
Managing multiple Brand Kits
Create separate kits for different brands, campaigns, or content series. Agencies can maintain kits for each client. Team members can access shared kits to maintain consistency. Export/import kits as JSON for backup or transfer.
Brand Kits are available on Pro and higher plans. Creating and editing kits is free — they only affect how your existing credits are used during generation.
Frequently Asked Questions
Pro plans include up to 5 Brand Kits. Team plans include 20. Enterprise plans are unlimited.
Personas define who you’re talking to (your audience). Brand Kits define how you talk (your voice). Use both together for the most targeted content.
Yes. On Team and Enterprise plans, Brand Kits can be shared with all team members to maintain brand consistency.
No. Using a Brand Kit doesn’t change the credit cost of generation. It only changes how the AI generates content.