We've all been there. You generate a script, it's great, the hooks are awesome and then you get to the B-roll suggestions:
"Show product close-up"
"Pan right"
"Pan left"
"Cut to lifestyle shot"
"Pan, pan, pan"
"More pan"
Helpful? Not really. If you're trying to actually shoot this content, you need more than that. You need to know how to shoot it.
Now, with every script generated, ScriptHooks includes cinematography direction for each B-roll suggestion backed by research from the best practices based on your content type.
What's New
Every B-roll suggestion now includes five cinematography elements:
Shot Type
Wide, medium, close-up, extreme close-up, POV, or establishing
Camera Movement
Static, pan, tilt, dolly, tracking, handheld, gimbal, slider, drone
Lighting Mood
Natural, dramatic, high-key, low-key, golden hour, practical
Composition
Rule of thirds, centered, leading lines, framing, depth
Before vs. After
Here's what a B-roll suggestion looked like before:
Show hands typing on laptop
And here's what you get now:
Hands typing on laptop keyboard with screen glow illuminating face in background
Now you know exactly how to frame it, what gear to use, and how to light it.
Here's what it looks like in action:
Smart Visual Direction by Content Type
ScriptHooks researches cinematography best practices specific to your content type before generating suggestions. Different content should and needs different visual approaches:
| Content Type | Camera Style | Signature Shots |
|---|---|---|
| UGC / Creator | Handheld for authenticity | Eye-contact, quick cuts |
| Documentary | Tripod + handheld verité | Ken Burns, interview B-roll |
| Commercial | Slider, gimbal, drone | Hero shots, reveals |
| Product Review | Tripod + handheld unboxing | 360° shots, comparisons |
| Fiction | Dolly, tracking shots | Shot-reverse-shot, metaphors |
| Podcast | Multi-cam (2-3 angles) | Speaker switches, reactions |
How It Works
Behind the scenes, we've added a new research step that runs in parallel:
- Content Analysis: We identify your script type and genre
- Cinematography Research: AI researches visual techniques for that content type
- Visual Direction: Each B-roll suggestion is generated with cinematography context
- Shot List Generation: You get professional-grade direction for every visual moment
And this all happens automatically!
Well, why do I need this?
We've talked to hundreds of creators and agencies and we keep hearing a similar theme:
"My script is good, but I'm not a DP. How do I shoot this?"
B-roll suggestions without visual direction create a gap between the script and the final video. With cinematography direction built in, you can hand your script directly to a DP (or shoot it yourself) and know exactly what each shot should look like.
Note: these are merely suggestions based on best practices. We encourage you to take risks and develop a style that is unique to your voice, or your brand. Experiment, explore, genre blend, and keep creating!
Ready to see it in action?
Generate a script and get professional cinematography direction.
Try the Script Generator →